There is no way that behavioral psychologists aren't on staff at all of the major US airlines. Everything in the airlines is a massive study in consumer and employee psychology - from cockpit resource management between captains and first officers to how people board an airplane, to how they queue up in the terminals.
You know damn well what happened - it was well known what was going to happen but the bean counters drowned it out and won out by enshittifying the process and "generating revenue"
Bean counter to me always meant accountants looking through data to squeeze out an extra one or two cents by slightly making their product worse. Like Papa John's over the past twenty years using a slightly worse cheese, pepperoni, etc and iterating over that until the product is unrecognizable.
Forcing a massive change all at once to shock the market, gain short term profit, and then change jobs to wreck a different company or industry deserves a different word.
You know damn well what happened - it was well known what was going to happen but the bean counters drowned it out and won out by enshittifying the process and "generating revenue"