This. Also not having to worry about ink drying out or being lost due to automatic printhead cleaning during long periods of non-printing, or not having to worry about anything ink-related at all and automatically getting a new cartridge in the mail is extremely convenient.
That said, I heard multiple stories about people buying non-online-only printers, activating Instant Ink without properly understanding what are they signing up for, then canceling and complaining they can't use the cartridge they "paid" for.
So if Instant Ink is really dead it's probably a victim of shitty overly-aggressive HP marketing.
I reckon it's probably just been a bit of a financial flop; it seemed to hinge on some notion that people would print a lot more once they were viewing it as 10p per page rather than £25 per cartridge but no one wants to have a pile of printed crap.
I'm sure there's loads of people on those £1 plans who don't print for months and HP just have to keep sending out new cartridges after leaving the printer unplugged for months. In the past they were probably getting £30+ out of those people for the two cartridges once a year.
I'll be ditching the printer once I'm expected to pay more anyway.
That said, I heard multiple stories about people buying non-online-only printers, activating Instant Ink without properly understanding what are they signing up for, then canceling and complaining they can't use the cartridge they "paid" for.
So if Instant Ink is really dead it's probably a victim of shitty overly-aggressive HP marketing.