Ferrari broke their model this cycle. Their high end customers have put up with this for decades since the hypercars always gain value. Most people let them gather dust for a while, then sell them for a tidy profit once the Ferrari quiet embargo on aftermarket sales goes away.
This time they got really greedy and tried to insert a limited production mid-engine model into the middle, under the La Ferrari hypercar but above the 'base' mid engine car they have been making forever. The problem is that SF90 isn't special enough. It's the same basic technology as the much cheaper 296 (which is plenty fast and special) and no SF90 has re-sold for above or even that close to MSRP. All the special customers have taken a bath on SF90 and I hear are pretty annoyed with Ferrari.
They also tried to toss in the SP line of cars, further diluting the special, limited nature of the hypercars.
The SF90 resale values seem to also be impacted by issues with the battery and charging system. I remember reading quite a few stories about electrical gremlins on FerrariChat. Even if the issues are worked out by later updates (which they may or may not be), that kind of bad reputation can have a big impact on depreciation.
This time they got really greedy and tried to insert a limited production mid-engine model into the middle, under the La Ferrari hypercar but above the 'base' mid engine car they have been making forever. The problem is that SF90 isn't special enough. It's the same basic technology as the much cheaper 296 (which is plenty fast and special) and no SF90 has re-sold for above or even that close to MSRP. All the special customers have taken a bath on SF90 and I hear are pretty annoyed with Ferrari.
They also tried to toss in the SP line of cars, further diluting the special, limited nature of the hypercars.