In terms of absolute number of users the web is always going to dwarf any native app store.
Just being in the app store may have been worth something a few years ago but now with users searching through 600,000 apps with Apple's crappy search UI I don't think it counts for much any more. For example, for the Technology Review having a professionally designed app in the store was worth 353 subscriptions:
Just being in the app store may have been worth something a few years ago but now with users searching through 600,000 apps with Apple's crappy search UI I don't think it counts for much any more. For example, for the Technology Review having a professionally designed app in the store was worth 353 subscriptions:
http://www.technologyreview.com/news/427785/why-publishers-d...