Obligatory Title Police comment: not knowing that Obvious and Beyond Meat were companies, this headline gave no clues as to the topic of the article. In fact I only clicked to see how on earth that title could parse as English...
I know the submission just took the title from the original article, but when the article title is that obscure a little editorial summarisation wouldn't go amiss.
I'm as much a fan of clear, meaningful titles as the next person, but when life hands you such an unforced, ambiguous, deliciously absurd title, I think it's best to savor it.
I know the submission just took the title from the original article, but when the article title is that obscure a little editorial summarisation wouldn't go amiss.