Industries do explore new products on hype, but they don't generally become widespread or disruptive until they can actually demonstrate some value.
Companies are obliged or incentivized to start introducing products so that customers can see what's acheivable, but it's not yet obvious where generative AI products will be able to really take root and where they'll just be written off until some big innovation is made.
And whatever happens, it seems very unlikely that it will apply to white collar jobs in general any time soon. It will apply to some industries, but others almost certainly won't be able to get what they need from what seems possible far -- or will only find use for it in certain narrow segments of their work.
Companies are obliged or incentivized to start introducing products so that customers can see what's acheivable, but it's not yet obvious where generative AI products will be able to really take root and where they'll just be written off until some big innovation is made.
And whatever happens, it seems very unlikely that it will apply to white collar jobs in general any time soon. It will apply to some industries, but others almost certainly won't be able to get what they need from what seems possible far -- or will only find use for it in certain narrow segments of their work.