>Honestly it's becoming impossible to find information on the web.
It's because everyone is trying to sell you something, no matter how irrelevant it is to you. The cost of transmitting information at scale is effectively zero, and gen AI makes generating information at scale also zero. It's noise at scale crowding out the non-scalable things that are of actual value to humans. Something has to give.
I don't think that's the only factor. There is a strong impetus toward obfuscation, both from the direction of a search engine (more clicks, more "interaction"), and from corporate & govt interests (the less people know, & know to be actually true, the better).
It's because everyone is trying to sell you something, no matter how irrelevant it is to you. The cost of transmitting information at scale is effectively zero, and gen AI makes generating information at scale also zero. It's noise at scale crowding out the non-scalable things that are of actual value to humans. Something has to give.