There's a large and growing number of casual users who've dealt with or watched a friend or family member deal with fraudulent charges.
I think a sufficiently streamlined phone app and pitch could net quite a few. Say, demonstrating the feature by showing someone making an Amazon purchase and then getting a phone notification to approve the charge and approving with a simple PIN entry.[1]
[1] Said notification ideally showing merchant, amount, scan location, warnings if it's a card not present transaction, etc.
I think a sufficiently streamlined phone app and pitch could net quite a few. Say, demonstrating the feature by showing someone making an Amazon purchase and then getting a phone notification to approve the charge and approving with a simple PIN entry.[1]
[1] Said notification ideally showing merchant, amount, scan location, warnings if it's a card not present transaction, etc.