Sorry, just realised that's not completely clear. We communicate 100% in Japanese with all our customers.
Those two are examples to make it easier for the English-only speaking reader to understand.
Developing your application completely in English might be very suitable for an English Language teaching tool. But not so suitable for a business critical tool.
We've had varying degrees of success with different ways to sell, but the one clear way to achieve success in Japan as you mention is social proof.
Basically the idea is to look for any way possible to display and feature users who are using your system to other potential users and customers. I've detailed a list of a few ways to do that for our kind of application. You're welcome to use those, or come up with an approach that's more suitable for your product.
Sorry, just realised that's not completely clear. We communicate 100% in Japanese with all our customers.
Those two are examples to make it easier for the English-only speaking reader to understand.
Developing your application completely in English might be very suitable for an English Language teaching tool. But not so suitable for a business critical tool.
We've had varying degrees of success with different ways to sell, but the one clear way to achieve success in Japan as you mention is social proof.
Basically the idea is to look for any way possible to display and feature users who are using your system to other potential users and customers. I've detailed a list of a few ways to do that for our kind of application. You're welcome to use those, or come up with an approach that's more suitable for your product.
Best of luck though - let me know how you go.