Apple is primarily a hardware company. Privacy claims aside, on-device gives Apple a reason to keep making, improving, and selling hardware.
I also don’t think the GDPR consent is a good measure. Those suck to opt out of manually and I doubt most people consider finding an extension. Apple sells its privacy as zero to low configuration. You “buy” privacy, you don’t configure it. Whether their claims are misleading or not. That’s extremely appealing.
A few other thoughts:
* Local models would be a requirement if Advanced Data Protection[0] were enabled
* Local models could potentially do some interesting work with hefty data (something media related maybe) that isn’t fit for cloud workflows
I also don’t think the GDPR consent is a good measure. Those suck to opt out of manually and I doubt most people consider finding an extension. Apple sells its privacy as zero to low configuration. You “buy” privacy, you don’t configure it. Whether their claims are misleading or not. That’s extremely appealing.
A few other thoughts:
* Local models would be a requirement if Advanced Data Protection[0] were enabled
* Local models could potentially do some interesting work with hefty data (something media related maybe) that isn’t fit for cloud workflows
[0]: https://support.apple.com/guide/security/advanced-data-prote...