Superdry is a UK brand. They just make use of Japanese aesthetics. | Hacker News

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		n4r9 on March 30, 2024 \| parent \| context \| favorite \| on: Roll-Invert-Unroll: An easier way to replace a duv... Superdry is a UK brand. They just make use of Japanese aesthetics.

seabass-labrax on March 30, 2024 [–]

And even that is suspect, considering that the Japanese text is nonsense and the clothing is of course not produced in either Britain or Japan[1]. Kudos to them for actually specifying their factories though!

[1]: https://corporate.superdry.com/media/mswf3cml/public-factory...

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