Phil Schiller previously had suggested [1] Apple should lower their cut once the App Store is bringing in $1b of profit a year. That feels pretty reasonable to me, but they're clearly addicted to the huge cashflows that come from taking 30%, and I feel like they'd raise it if the market would bear it. After all, their products and services keep getting better...

1: https://www.theverge.com/2021/5/4/22418828/apple-app-store-c...