I'm trying to decide if Kickstarter is the blossoming of a new way to do business, or a bubble fueled by a few hits that came at the same time.
I'm hoping it's the former, as I've got a campaign going to print a comic book that's close to being funded, and I'm hoping to have it around as a viable option to repeat this stunt to fund future books, and ultimately maybe even support myself this way. The limited duration makes stuff MOVE which is great.
It's hard to see kickstarter as the same type of bubble we saw in real estate or web 1.0. That type of bubble is driven by investor group think leading to absurd valuations.
Kickstarter is based on purchases (or donations), not investments. In other words, I don't think people are paying irrational amounts for your comic book because Kickstarter is so hot right now.
Now, if the pebble watch I just bought turns out to be a POS, I'm probably going to be a lot less likely to buy other new untested products on Kickstarter. So, a few high profile flameouts could damper the whole marketplace, but I don't think could lead to value crushing collapse like when a bubble bursts.
Yeah, I'm mostly worrying about what happens if some of these million-dollar projects fail horribly. Especially if some HOT GADGET turns out to be a scam and they just vanish with the funds. Games, I don't think that's a possibility - you have to have a giant reputation to raise the money to make one happen.
I'm also pretty hopeful this is just paranoia talking, and that folks quickly realize they need to do a sanity check. Maybe Kickstarter will end up with a tighter TOS and will send lawyers after a huge scam if one happens, I dunno.
While people are definitely paying for my own personal awesomeness rather than Kickstarter's awesomeness, I think the fact that people know and somewhat trust the model and te middleman is helping. Break the trust and it doesn't work.
And thanks for the well wishes, the comic leapt from 80% to 121% around the time you sent them!
There are quite a few game projects on Kickstarter that will never ship, or a boarding on scams that have been successfully funded by developers that are mostly unknown. Dead Linger and Takedown are both (imo) promising way more for the $150K and $210K they raised. They are also both relying on later funding or sales to raise more money. Starcommand has already publicly acknowledged that they've burned through most of their money and are $50K in debt. I played the game briefly at PAX East, and although it has potential it's nowhere near ready to ship by their promised date (August).
Some of these games will deliver something, but that something will disappoint most of the backers. I think in many cases, even if you deliver a good product, it will never live up to the game the backer imagined when you first pitched it. All games have this problem to some extent, even wildly successful ones like Minecraft or Elderscrolls, but I think it will be exasperated by the fact that people are selling game ideas, not actual games, with a few exceptions (FTL had a playable pre-alpha during their campaign).
Game projects come in many years late and millions over budget all the time. I ain't been in the industry for more than a decade but more games I watched being developed failed to get finished than actually shipped. I doubt it's changed much.
I'd guess a game will be one of the first big abandoned projects myself.
imho Kickstarter is best suited for projects that are essentially finished and ready for manufacturing, but need money to actually do a manufacturing run. A comic book seems like a example of a "good" project in that sense.
But basing kickstarter on just a idea seems extremely risky, and that's why I'm not all that interested in game kickstarters. If somebody wanted to kickstart a boxed copy of a finished game, that would be nice. But just kickstarting a concept gives me an uneasy feeling.
One issue with Kickstarter for games that are ready to play (at least for us) was that we want to give access to play the game the moment that you decide to give us some money.
You can't really do that with kickstarter because you don't know if you will really get the money from each supporter.
Due to this, and due to the fact that you need to be an American company (which can be gotten around, but is annoying) we decided to go it on our own with something that was very similar to kickstarter, while not actually using their service, which you can see here: https://www.pathofexile.com/purchase/
Using stripe.com for credit card processing, it was fairly easy to get payment processing up and running.
Really the reason to use kickstarter.com is as an advertising platform. I'm not really sure if having their audience as well as our own would have benefited us in this case or not.
As to paying money for just a concept, it's not really unlike the decision investors make on a smaller scale. Bear in mind that copies of a game on kickstarter are typically lower than the final retail price. Your reduce your risk by "investing" in a diversified portfolio of kickstarter games in the hope that one will turn out to be a gem.
I have to say Path of Exile is my favorite indy game of all time. It is just crazy good. The skill graph, the socket gems, the general pace of the game. I can't wait until you guys launch out of beta because I don't want to get too emotionally attached to my characters, only to see them nuked in the final patch.
This game is going to be very successful and congrats on building something so awesome.
>Really the reason to use kickstarter.com is as an advertising platform. I'm not really sure if having their audience as well as our own would have benefited us in this case or not.
I would also point out that Kickstarter acts as a trusted escrow service that will refund people's money if the project doesn't hit its funding targets.
That is a great reason to use it as a backer, but when I said "use" I was referring to it for project creators.
I think most project creators would prefer to get the money instantly if they could do it without hurting the formula that makes kickstarter so successful. The escrow part of it being important so that customers not worry about backing a loser.
"Due to this, and due to the fact that you need to be an American company (which can be gotten around, but is annoying) we decided to go it on our own [...] Using stripe.com for credit card processing"
Yes, we did in fact end up having to create a US company for stripe. I can still say that the kickstarter policy drove our decision to create our own payment system now though.
The way we handle it is by creating a US company that acts as our "publisher" and does a 30%/70% revenue split with us. We need to have an "arms length agreement" with the company to avoid paying double tax, so the reason we use 30%/70% is because we can prove precedent for it with other publishing deals (ie; The app store) which is a requirement for such deals.
We then pay all the expenses that we incur in US dollars (server hosting, bandwidth etc) from the US companys 30%. Doing this actually saves us the currency conversion fees as well (Which are especially nasty from credit cards). Anything left over in that company we can dump into advertising once we are really released.
After that, the 70% that comes to NZ is just normal income with nothing special about it and we can use it to pay our staff and (hopefully) our founders one day!
Could we have used this setup for kickstarter? Perhaps, but after we decided to go it alone, we realised that it was time for our own billing system anyway (as we will need it at release) and having that stuff rock solid before then would have non-trivial value for us.
I think reputation is going to keep down most of the scam artists.
There are a lot of kickstarter projects that never go anywhere because the creator is unknown to the scene. You're going to need some reputation to get the ball rolling. Even the watch guys have a track record.
Of course, it's the scammer with a reputation (think Bernie Madoff) that scares me. But kickstarter addresses that with the social aspects. If someone feels ripped off, they can post about it and the scammer can't hide.
I'm hoping it's the former, as I've got a campaign going to print a comic book that's close to being funded, and I'm hoping to have it around as a viable option to repeat this stunt to fund future books, and ultimately maybe even support myself this way. The limited duration makes stuff MOVE which is great.