Hah! Very true. Very inward looking right now. What's the world coming to when the ROI touted on the homepage is "I saved $45 a month!" Well, that sounds too snarky. I'm sure this will be valuable to a lot of folks.
Simple honest answer, its a beachhead. Techies are natural early adopters so it makes sense to start small with them. Trust me, our ambitions are far greater :)