It’s not only push notifications, it’s the combination of everything communication channel combined. I recently unsubscribed to a services that kept spamming me their “lifetime subscription” product, while I already was on their yearly premium plan. Over the course of 2 weeks, I received 4 push notifications, 4 emails and 2 times when I opened the app it had a full screen ad. I’ll never use this product again. Ironically, this app focuses on sleep quality, focus and meditation.
4 years ago I was using a Fitbit, and for some reason they thought push notifications was a great channel to promote a new watch product. It blew my mind that someone at Fitbit thought that was a great idea.
Anyone considering using push notifications for marketing purposes, I’m sure you’ll make a couple of sales short term, but for me, you damage your brand
I agree. Push notifications could have been useful, but companies abuse them so heavily that they're the opposite of that, and I keep them disabled across the board.
4 years ago I was using a Fitbit, and for some reason they thought push notifications was a great channel to promote a new watch product. It blew my mind that someone at Fitbit thought that was a great idea.
Anyone considering using push notifications for marketing purposes, I’m sure you’ll make a couple of sales short term, but for me, you damage your brand