Hey, the €1,400 amount is made up of every out going we had in the company. That included the logo design, to company formation which is about 300 euro in Ireland. I'm not a designer but I learned how to design so we could build it, we worked hard in the evenings and weekends to get the product built. So what we're really trying to say to people is you can do it. Sure it doesn't include our time, but running it so tight is a reflection of how significant we value our time. Everything we did, piece of copy we wrote had a time cost, that made us focus on what people wanted. So to me the €1,400 means everything. Hope that makes sense :)