What we don't need is a bunch of stupid TLDs that do nothing but make existing domain owners feel like they need to buy more.
What we really need is a single new TLD that is distributed so that it cannot be controlled by any particular government or corporation. Something like dot-bit.org, but with more momentum behind it.
So for example a simple .pepsi controlled by Pepsi rather than a whole bunch of .drink / .food / .crappy_sugar_stuff that pepsi have to buy 'their' name in?
And all controlled by a company whose income mostly comes from making up new ones of these?
What we really need is a single new TLD that is distributed so that it cannot be controlled by any particular government or corporation. Something like dot-bit.org, but with more momentum behind it.