something being powered by "AI" is actually not that strong of a selling point to most normal people. I've seen several ads that say "try <thing>, now powered with AI". To me, most people don't want to use something just because it's powered by AI. It's almost like bragging about automated phone systems: "Call our customer service, now powered by automated machines!".
... and listen to the recording "your call is important to us" for 30+ minutes before being connected to some harried, underpaid call-center worker in a low-wage country.
