And very few retail shops operate at 100% margins such that a doubling of revenue would exactly compensate for a doubling in theft.
They don't need 100% margins to come out on top if they sell more units than are stolen.
So if a shop was selling 10 units an hour and losing 1 unit an hour to theft, and footfall doubled (simplistically doubling sales and thefts), then the shop is now selling 20 units an hour and losing 2 to theft. At realistic margins, the shop is more profitable than it was.
The article says that arrests doubled, not that the costs associated with theft doubled.
I wasn't discussing the article, but correcting errors in someone else's post.
I also like how you think that they should be happy with your model, that how they feel about the situation is of no consequence.
I never said what I think about the situation. I merely corrected someone else's financial misunderstanding.
They have to live with this situation; they've got skin in the game. You just post.
You're clearly angry at something. I strongly suggest you deal with this yourself, rather than continue to flail around and vent your frustration on strangers over the internet.
They don't need 100% margins to come out on top if they sell more units than are stolen.
So if a shop was selling 10 units an hour and losing 1 unit an hour to theft, and footfall doubled (simplistically doubling sales and thefts), then the shop is now selling 20 units an hour and losing 2 to theft. At realistic margins, the shop is more profitable than it was.