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Absolutely hate the name.


I really like the name. Doing Core Audio development on its own can be almost as bad as having dental work done, if you don't know what you're doing. Novocaine makes things better.


I guess I'm showing my age here, but I've now got the song Novocaine by The Eels running around my head: http://www.youtube.com/watch?v=V2yy141q8HQ

That seems like a pretty good "hook" to hang your audio library off (I guess targeting your audio library marketing to people who were listening to pop music in 1996 is a questionable tactic though…)


Why do you hate it?


Because it gives you absolutely no idea what the product actually does, and it's un-googleable. Try googling novocaine - guess what, you won't find this in the first page of results. Good luck with it. I'm sure it may be one awesome piece of software, but the name is just dumb.


> Try googling novocaine - guess what, you won't find this in the first page of results. Good luck with it. I'm sure it may be one awesome piece of software, but the name is just dumb.

A lot of web projects are "un-googleable", especially when they are first kicking off. Django would be a good example of this—searching for "Django" would often return results about Django Reinhardt, a jazz musician, instead of the web framework.

I think it's a fair assumption to say that an interested programmer might think to append github[1] or audio[2] to their search, in which case the result is in the top 3.

[1] https://duckduckgo.com/?q=novocaine+github [2] https://duckduckgo.com/?q=novocaine+audio


I'm thinking TotallyUnofficialNewExcitingSimpleAudioKit -- TUNESAK.


I googled "novocaine audio ios" and got great results.

I also assumed it was an Eels reference, which I found catchy and means I will remember it in the future.


Actually even "novocaine audio" is enough to lucky-land on the github page.




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