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> Maybe not DeSantis, but plenty of GOP candidates do, and Florida is full of Cubans. In many hispanics minds, at least those who immigrated, democrats = socialism = bad.

Except the fraction of Florida’s Hispanic population that fits that profile has been shrinking for decades. Only 30% of Florida Hispanics are Cubans today, and many of those are now second generation. By 2012, Obama had even won the Cuban vote.

Your theory is that the GOP somehow reversed that long term trend by doing the same thing they’d been doing for decades? And then won Puerto Ricans, who never had any negative connotations about socialism to begin with. That makes no sense.

> I would think that's very much a minor concern. It's rather petty to vote against the better party because you don't like their marketing, if you know they are the better party.

The marketing reflects how Democrats conceptualize race, and that, in turn, drives their policies. For example, Democrats’ belief that minorities are the victims of systemic racism drives them to favor educational curricula that emphasize the structural barriers faced by undifferentiated “people of color.”

But what are the effects of such curricula on minority kids? Studies show that successful people have an internal locus of control: https://www.forbes.com/sites/melodywilding/2020/03/02/succes.... I.e. they believe their outcomes are the result of their own efforts, not external factors.

If you’re a Cuban, what do you want your kids to learn? That they’re “people of color” who will be held back by “systemic racism,” or that people from their cultural group went from poverty to prosperity in a single generation? Cultivating healthy and success-oriented attitudes in their kids is far more important to many parents than welfare benefits.

Also, we live in the age of identity politics. If you’re going to invoke the notion of Hispanics being oppressed victims of a white supremacist society as a reason to vote Democrat, then you can’t complain if many Hispanics reject the party because they don’t like that conception of Hispanic identity.



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