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I suspect that the revenue increases have more to do with the addition of new users in developing markets rather than actual value added. Once all potential users have been reached, Google will have to actually improve their product.


No such suspicion is necessary. Google's revenue from the United States has only increased as a share of its total revenue over the past decade. https://abc.xyz/assets/4c/c7/d619b323f5bba689be986d716a61/34...




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