To paraphrase Richard Pryor, I support anyone trying to do anything at anytime. It’s so, so easy to be a passive consumer, a critic. It is so much more dangerous and vulnerable to put yourself out there and make something - anything - beyond simply doing what you are told. Whether it’s making art or making businesses.
If you start businesses, you will fail. Fact of life. Happened to me many times. You know what investors like to back? Second and third time founders - “serial entrepreneurs”. Backing a 20 year old college dropout with a few million bucks is a down payment on the future because they will inevitably fuck it up, but 10 years from now if they are still in the game and failed a couple times they will take your check and the odds of failure have gone down significantly.
With the market the way it is right now, many entrepreneurs (and their employees) reading are likely staring down the barrel of failure. Bite the bullet and move on because no one wants your zombie company with a too-high valuation that’s going to putter along for 2 more years and collapse anyway or get acquihired. Just restart with a clean cap table and a more cost efficient idea.
We had some negative customer feedback come in last night and a contract was canceled because of it. I wish this customer had responded to my emails asking for feedback over the last three months but they didn't. Now it's over and done with and some of the most damning feedback we've ever received.
It breaks my heart, I'm in a low place today. But as you say, business is hard. Being a passive consumer-critic is easy. I will say that once you start a business and get your hands dirty, I think you can never go back. You see how hard it is to make the sausage and you gain a lot of respect for the process, even as you have random anons telling you to commit suicide on Twitter, how the men making a quarter million dollars at Google in SF are so oppressed because their rent is high, etc.
Are you taking the occasion to reconsider strategy of approach, to get feedback?
Sorry, just an aside. Nonetheless, on the known line to translate "failures" into "lessons".
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Update: I must leave the console now, but I hope the sniper passing by posts some argument. Hopefully different from "Insensitive", here where the exact point is (1) treating events as something preventable given some wisdom, to be built, and (2) treating events as something to be analyzed, instead of borne - to neutralize them.
I'm going to guess that they got a lower or more competitive bid from another vendor which is why you lost the contract and it is less about you more about them. You know just like dating. If they actually wanted to work with you they would have given continuous feedback since responsiveness to their concerns is usually part of the deal.
I'm no expert, but have been around start ups to large companies for a long time in many roles. Business/capitalism is a full contact sport. Getting someone to give you money, whether it's a $1 or $1M dollars is fucking hard. With billions of people in the world, you think it would be easier to find 10k of them to give you $10 - nope. When selling something, the vast vast majority say no.
I remember at a prior company we had our biggest customer drop us. Similar situation, we worked with them for months to get usage up, but they ignored/blocked our efforts. Then one day, no renewal. It hurt, it was scary, but the way business works. It also led to a pivot and later acquisition.
Thanks so much for this (and thanks to everyone else who responded too). My comment got a bunch of upvotes and it feels good to get this unexpected support. I decided to try and put it out of my mind for a while, it's a Saturday, it's not urgent, I can revisit the issue later when I'm calmer...
You should just watch the live set, but I can’t seem to find this specific set on YouTube for a link. It seems to have hardcore copyright from Netflix and they ban any videos from it https://www.netflix.com/title/907090
You can search on the linked page for “The only thing about it, I don’t like to hear when white people would be saying, he dumb, ain’t he?” regarding the boxer Leon Spinks. Much funnier in the live set.
It feels like I have failed in every way that is possible.
I have lost my wife, my child, my parents, my grandparents, my friends, my house burned down with all of my possessions. I lost my ability to code due to burnout and had to spend several years doing nothing.
During my burnout experience I was basically forced to confront the roaring void of existence. I spent time at a monastery and contemplated the futility of it all.
And yet at the end of all of this, I considered what else is there to do with life but to begin anew? And now that I have lost everything, I am no longer naive. I know what is possible to have, and what is possible to lose, and I can act with understanding from past experience. I feel far more capable of success now that I know what it is to fail in the hardest ways I can imagine.
Sorry to hear you have suffered, happy to hear you've found peace with how life has treated you. I wouldn't say I'm a deeply spiritual person in any way, but I've seen many people around me find solace in spirituality when going through hardships. What did your path to spirituality or religion or however you'd like to call it look like? How do you look at the world now, or how would you describe what you practice?
Perhaps the most important event of my life was discovering I have autism at age 33. Many things that didn't make sense suddenly did. I pointed my hyperfocus inward to my own mind, at first because I had lost the ability to code and make a living, and wanted to heal my "coding injuries" as I had called them. I had become an atheist at age 20 and primarily had used psychology to try and figure out what was happening.
I studied Buddhism under a mentor and realized that many of the principles applied regardless of your beliefs about cosmology. The idea that all problems humans face can be summarized as "greed, ignorance, and aversion" was a useful frame. These helped me triangulate the ultimate source of my burnout to unmet family expectations that I had for many years tried to live up to but could not. Confronting my family about these expectations and taking responsibility for my own life was absolutely key in my healing.
These days I don't exactly have a set practice but I still live with my mentors. They started a syncretic monastery that welcomes all traditions, and observing the similarities and differences between worldviews has been quite eye opening. The most valuable practice I take from all this is a honed awareness of the root causes of suffering, and I've found that once the root cause is identified, it becomes possible to release it.
This is insightful, thank you for sharing your personal life so openly. How does one go about starting to study Buddhism? I feel like it's a recurring topic that I stumble upon every now and then, but beyond reading up about it myself, it feels a bit impenetrable. I'm already familiar with the general core ideas and such, but applying them seems well out of reach.
Seconding Daniel Ingram, my mentor says that Daniel Ingram's book "Mastering the Core Teachings of the Buddha" is a great introduction for a developer-minded person. I haven't actually read it so I can't comment on it, but I learned from someone who gained a lot about Buddhism from that book. Also happy to chat further over email.
It's interesting what hypotheticals, straw men really, that we project in our minds as we read. When he said "doing nothing" I pictured a literally homeless man drifting through life. Such people can certainly "afford" to do nothing. You presumably pictured something different. In any case neither of us is likely imagining what OP has actually lived.
Yes, my goal in sharing my story is not to garner pity but to give hope that it is possible to recover from even great loss and come out on the other side stronger. Blessings to everyone suffering right now.
I am pretty open about my past failures with others but I definitely understand why people aren't. There is a stigma associated with failure that society still hasn't accepted. My last job I held the title of VP of Engineering. It was a small company and during my time there I recognized that the title was outsized for what I actually did. I was actually more of an Engineering Manager. All of my direct reports were ICs not other managers.
I ended up leaving that job because politically at that company I had no voice, and people above me lacked basic leadership skills and continually failed to recognize it. Additionally whenever I would call out issues, it always would somehow manifest into a problem with me. So I ended up leaving, and not on great terms.
Once I took a long break, I started looking for jobs again. The title I carried on my resume was bullshit, and trying to interview for Senior Engineering positions proved difficult. When I made the interview I made it clear what I did at that company. I told them that the title didn't represent my duties. I feel like some saw this as a blight. I finally accepted a job as a Software Engineer and now am slowly fixing my career.
The lesson I learned was to never accept a worthless title. Somehow people still misunderstand my directness about this job in my history. It carries a strange weight, but hopefully with time I can correct it.
Was there a strong reason why you never just… changed the title on your résumé? I would assume the position you ended up in is a function of many different things, but if people embellish their accomplishments on their résumés by making them seem “bigger”, i see no reason why it’s not worth changing it to seem smaller.
Yup. Change your title to Senior Manager and be done with it. I don’t know why you would stick with VP of Engineering when everyone including yourself knew it was BS. There’s no shame in correcting the title.
I did, but doesn't this basically go against what this article is saying? Plus if they ever called to confirm my position at the prior company, how would the old company react?
>There is a stigma associated with failure that society still hasn't accepted.
I don't think that the stigma is only associated with failure, but also with lacking talent/gift. Founders, developers, etc. simply want to look pristine, flawless, gifted. The mythical unicorn who "everything who touches turns to success" and any setback or effort is downplayed.
In the company I previously worked for as a junior developer I had 2 colleagues. Let's call them Tom and Bob. I once made the mistake of asking for feedback on how to improve from Tom. And the mistake I made was thinking that his feedback would focus on maximizing constructiveness aka. inform me with ways that would be actionable for me. When I asked him how to "become as good as you are" what he instead gave me as an answer was "my brain simply works differently".
We can argue over whether I asked the right or wrong question and I will agree with you that perhaps if the question was posed differently the answer may have been more constructive. However, I don't think that this detracts anything from my original point: When communicating, especially in career/business contexts, we have multiple goals in mind. And one of the goals that we have is to ensure that we don't show to others how hard we had to work, or how many times we failed until we understood a concept.
And this need will never ever go away, because impressions and perceptions are important. It's also the reason why companies will insist on keeping in their job openings "call for talents", "seeking talented developers", etc. I've even seen Linkedin job posts with 200+ applicants and at first was impressed, but then found out that some companies just reopen the same job ad to avoid resetting the counter because apparently having "200+ applicants" is giving the impression that lots of developers out there who would do anything to join them.
You'll always have people or/and companies that prettify or up-sell something they did because (especially in career contexts) perception and impression is important, and it's not just about being constructive/educational to other founders/developers etc. but to also look great while doing it.
I agree with the thrust of your post, but sometimes people simply can't give advice on certain matters because they don't face the same challenges that you do.
I had a brilliant professor once, aware of the fact that he didn't really actually need to try, he was just incredibly gifted as a mathematician and for him undergrad was a walk in the park. He knew that he could teach us, but dealing with "the struggle" wasn't something he could empathise with.
People often ask me how I had the motivation/discipline or drive to achieve certain long term goals and my honest answer is that they just didn't seem optional to me, like how one might brush their teeth without thinking. I couldn't give actionable advice to someone who, for example, "wants to get in shape" beyond what are essentially tautologies like just eat less and exercise more.
> I couldn't give actionable advice to someone who, for example, "wants to get in shape" beyond what are essentially tautologies like just eat less and exercise more
but that doesn't even sound right. there are a million life hacks (real, good-natured ones like "start small", "make healthy things convenient" etc) you could share to help or to encourage someone facing that wall other than "just be like me" or "obey the laws of physics". If you cared enough about helping them, I guess.
> When I asked him how to "become as good as you are"
This is an almost insulting question. What are you expecting, some magic trick? Go spend years studying, working hard, and focusing on improving yourself.
Other people, in the group of those who make their own business to study success, swear that asking people how they became so good at what they do is a core recipe. (Good old Brian Tracy is the first that comes to mind: "never amounted to much until asked the right guy the right advice".)
And you are posting precisely in a place where we share.
It's not good sense at all, it's completely irrelevant to this scenario. The kind of "success" those people are talking about is not becoming an expert at some technical discipline. Their main achievement is to convince susceptible people that they have something useful to say.
The correct answer to this issue was given over 2,200 years ago, when King Ptolemy I is said to have asked Euclid if there was not a shorter road to geometry than through Euclid's Elements, to which Euclid replied that "there is no royal road to geometry."
> You want to learn something, go ask those who can teach you something
This is not about whether you accept instruction from experts. It was specifically a response to the question "how to become as good as you are." That's a meta-question that has an obvious answer, which is to study and gain experience in the subjects you want to become good at.
The problem with that question is that its implication is that there's some special trick that will allow the questioner to shortcut the years of work and study that allowed expertise to be achieved.
You are misreading perspectives. «The kind of "success" those people are talking about is not becoming an expert»: in the general idea exactly, it is about becoming a better professional, not just an "older student". And expertise as a point is there in between: on the one hand the meta-skills and the tricks and the wisdom of those who have been there at different level of specificity, on the other pole your own personal work in a relatively closed frame - the expertise building process takes from both.
In fact, exactly, the answer to King Ptolemy is about the "royal path to geometry", not to "being a geometer". (Already Plato made a notable distinction.)
> they have something useful to say
And in fact "they" do. They (the right ones) can teach metaskills to people who are missing them. (And can people miss them: just yesterday I was treated as a divine helper for having given a relatively trivial advice to strangers passing by.) And said "they" have collected patterns correlated with better professionalism, for sharing: thank you for that, mates.
Sure, "they" may show a high level of genericity: some people sell, some people lead, some people manage, some people assess, some people develop, some people build - nails, chips, fingernail enamel - the advice tends to be universal. But I mentioned Brian Tracy because he openly states as a premise of all his doing that he once was a poor performer in his specific job, he went to the best peer in the firm and asked "how do you do that (of being ten times better than us)", and there were job specific non-trivial attitudinal tricks that the peer shared - enabling him to results.
So, people may have something to teach, and they are frequently open for sharing, and without their input easily some things may stale, and some of them may be critical. (Otherwise, why do you read, if not for refinement? And texts are refined wisdom for transmission.)
> instruction from experts
Not exactly «instruction» but practical or subtle information.
> the question "how to become as good as you are." That's a meta-question that has an obvious answer, which is to study and gain experience in the subjects you want to become good at
No, that is not even valid for a pure theoretician - which in facts studies other theoreticians to squeeze out the teachings. And some of them are written, some are transmitted in presence. This is why we have "schools" instead of just "bibliographies and labs". Your own hard work is just one side, necessary and central - but you do not do it in a jar. You could, but it would take you a lifetime to go there where for the properly guided ones is "past the early stages".
> The problem with that question is that its implication is that there's some special ... shortcut [to] the years of work and study
You have read that implication. It is not necessary. There is no shortcut to the laureate degree. There are shortcuts against reiterating what you always did and was uninformed unwise and inefficient: the others.
I wish I could be more honest with my failures, but people have abused my trust so many times I have lost count. at some point you just have to cut your losses and keep it to yourself, or to a few select few.
Right here with you. At my last company, I tried to get the team comfortable “I don’t know,” “that didn’t pan out,” etc. I couldn’t get the lead on the other team to catch on. He’d bullshit an answer over a few minutes in a meeting, and Product and Management would eat that shit up.
That team was no better/worse at failure than anyone else, but apparently non-engineers can’t be bothered with the truth of humans: we’re failure machines looking for the right answers because we just can’t know everything.
Entirely agree. I’ve had trouble distilling this attribute or whatever into a specific quality. Maybe probabilistic thinking? But the bar for acknowledging when u don’t kno something should be pretty low.
> we’re failure machines looking for the right answers because we just can’t know everything.
Yea this is a real problem. I wish stats and probability were more emphasized in high school. And it really doesn’t matter if people understand the math, the primary goal should be to get students at least familiar, and hopefully comfortable, with the concepts of chance and randomness. And having students internalize the concept of a confidence interval could help form a mental model of how to go about making assertions and the danger of overstating things.
The overstating things part is definitely ingrained in the American culture at least but I feel that this could really chip away at that
Any typical group of humans is still a young grub of an organism compared to the individual in those ways. So what you described can be a very hard ask for basically all of humanity, as seen through a team lens, at this point in history.
Sometimes it can help to continually plan and provide gentle interventions that expose the team to individual examples of what you are looking for. As long as that doesn't too severely overlap with what amounts to activities or embarrassing admissions that could torpedo a team member's career later on when you're gone. A very hard ask overall.
Probably the hardest part: If you can do it yourself, as an individual, congrats you get to feel like you could inspire people. But that's you as an individual. The group-organism experiences growth prompts as stress just like individuals do, but with far worse tools for coping. And one of the worst counter-pressures is the ever-present possibility of faking it for a bit and then just changing jobs to escape the awkward stuff, maybe getting a raise in the process.
Nothing changes much, you start looking for inner peace initially, get away from noise. The experience now lives with you as far as you are alive. A huge mark on your brain which you revisit each time you are about to make a new decision. If you become sick from rushing to create some value, you slow down, get more consistent, move slow and safe. Otherwise you keep same speed until you hit a wall, then the damage will be much higher compare to the previous ones.
If they are there to watch you burn it's because they fear failing so bad they want to reinforce their world view or control their surroundings such that no one around them attempts anything they can fail at.
Unironically they are failing at those things because they don't work. Now get this, if you go off and do something right... They have failed again.
99% of people want you to suffer and fail at everything you do. The trick is realizing they don't matter whatsoever no matter who they are.
That seems detached from reality and a dangerous, more than productive, idea. They are more probably uninterested or superficial (which is in a way the same). You do not need to feign enemies to get detached.
Uh, pretty much every job I've worked at has been like that. There's a surprisingly common psychological fallacy that, if someone loses something another person gains something. It's an incredibly common fallacy https://en.m.wikipedia.org/wiki/Zero-sum_thinking. Of course there have been a few decent people along the way but I'd say the majority of people would walk past someone dying on a side walk. Millions of stories like that over the past few years...
I can tell you that there exist environments which are not cut-throat and that are cooperative.
Rational individuals understand immediately that cooperation gives more return than its opposite. If you show to be an asset, you are everybody's asset. Sure, there is an epidemic of irrationality - but it did not hit every environment, and there exist cultures which had that idea of cooperation permeated societally. (Especially as the whole point of "society" is cooperation.)
I appreciate what you're saying, but honestly, my experience is that zerosum thinking is the norm not the outlier, and honestly I've seen more than two handfuls of people's lives get fucked up because of it over the past say 2-3 years.
I feel this. I have been burned over and over again as well. I desire to trust deeply and build real intimacy with friends and colleagues and lovers, and for many years I was very naive. I trusted anyone who told me they were trustworthy.
For me personally, it turned out I have autism (which I didn't realize until age 33), and understanding this helped me understand perhaps why I was being deceived so often.
Generally, I appreciated this article by Malcolm Ocean about his idea of a "Non-Naive Trust Dance". https://malcolmocean.com/2021/09/non-naive-trust-dance-why-t... He suggests that the optimal strategy for trust building is a slow building over time that acknowledges the distrust inherent to both parties rather than naively accepting people at face value.
The best writing I’ve found on the experience of failure and how painful it can be, is “Eating Glass” by Mark D Jacobsen. A lot of sample chapters can be read here: https://markdjacobsen.com/eating-glass/
I highly, highly recommend this book. I have no connection to Mark but I did find his book through a comment of his on HN.
Wow, this aligns with my experiences starting a solo tech start up and then getting acquired as I ran out of cash.
The company that acquired my company then went through internal struggles and the result was that I left after a few years, unable to add value any more.
It feels like a failure, but equally it feels like a good lesson, but a painful one.
It's 2 years after I left and I still think about it.
If I could say something to my past self, I would say that "You're about to learn a hard life lesson" and not change anything.
I'm careful now to try and shine a balanced light on my work there, it wasn't awesome, and it wasn't horrid.
There are more people out there with similar life stories of hard lessons learnt than you might expect, and it's good for both of you to connect with them.
“We were a tech-enabled therapy platform for children with autism. I recently decided to stop working on it, we sold part of the company, and I shut the rest down. It was a wild ride: we were sued, we raised millions of dollars, hired over 130 people, and I made tons of mistakes.”
I’m going to be equally honest. How does it make sense on a base-of-system level? What were 130 people doing? What could the technology possibly have been to enable therapy for autistic children? What mistakes could you have made in such a situation, with what possible consequences? For who, the children or the technology?
My wife works in special ed and it's pretty straightforward for me to imagine how this could be beneficial. Briefly, there's a lot of time, effort, resources and people involved in treating this. The money is certainly there, being spent all the time - by parents, schools, etc. Not just in treating, but also testing (which seems computer friendly). So the question would be tapping into that, and making it useful. Of course I don't know the details of this particular story, but in a general sense, it's easy to understand why you might build such a business.
Don't know the product, but anything that acts as a force multiplier for education / healthcare without that value being 100% captured by already rich people, or quality being reduced, is a miracle.
You should be proud of yourself for just having tried to do it.
A glance at recent ycombinator edtech investments seem to put a lot of emphasis on classroom-replacement/supplementation rather than tools for improving instruction.
This is probably just a sign of the (post-)Covid era, but I do find it interesting when compared to the broader SAAS world that obsesses about “improving [professional’s] ability to do [job]” at increasingly granular levels.
> Surprisingly, my new friends don’t focus on our failures. They are simply curious about the details of the adventure.
That's too bad.
Here's as an actual core life skill when it comes to failure: you want to stack as many failures into as few attempts as you possibly can. Save yourself the trouble and the time. Even if someone tells you about how they failed, and you listen, you are still at high risk of making the same failures, because you truly don't know any better.
I'm sure there is lots he learned in the four years but this post doesn't really talk about that, so I'm not sure if he quite confronted it yet, nor developed it as a core life skill.
This is about a single business, that didn't get its investors a profitable outcome? A lot of people would consider getting paid for years to work on something you're passionate about a pretty good way to spend 4 years, let alone with enough saved to go travelling and blow off steam.
My old business was a pretty good way to spent 16 years. No investors, no goals, good pay, a perfect environment to stew in and sideline more personal failings.
That's what I want to read about - how am I going to fuck up the next business or relationship for the exact same reasons? Can I still do anything about that?
There was this Chinese proverb from this kung fu manual this old martial arts school printed that I used to go to. I had this saying "invest in loss". I immediately fell in love with that saying but every time I go to cross reference it online I never hit anything. Is anyone familiar with that Chinese proverb?
Could it be something like "failure is the mother of success"?
(失败乃成功之母)
I am no expert, I was curious myself and went down an internet-sleuthing rabbit-hole. Apparently this is a common phrase, but I am not fluent in Mandarin, so cum grano salis.
That sounds like a close cousin for sure. It’s hard to tell because it was in English but maybe the Chinese was in small script below. I don’t know if I still have that manual either, it may have been destroyed in one of these boxes that got left out in the rain. I’ll try to look for it next time I’m digging around the attic.
Squandering wealth through sheer incompetence and lack of qualifications isn’t the kind of story people want to believe about themselves. Better to spin it as a positive step on the road to self-realization, ideally with a pit stop in paradise with time to “reflect”.
> How do you talk about your failures? The big ones like shutting down your company, going unemployed for months, or getting fired.
OK, those things can be upsetting, and create some unexpected chaos in your life. But if that's the worst you ever have to deal with, you aren't really doing too bad.
"It could be worse" can sound like small comfort, but really, it could be worse.
Failure is a complex issue for many of us (me def included). While I do think it's really important for us to be able to openly talk about failure, I think it's just as important (if not more) to frame failure as not just part of the process but as a good thing. Mistakes is how many of us learn and even if we can learn other ways, making mistakes can be a fantastic teacher. I've found that learning from them dulls the pain some and turns it more into an opportunity instead of a regret.
It would not be healthy to frame failure (which involves pain, bad feelings) a good thing. Considering mistakes a teacher would also be a mistake. Nice that it worked for you but considering humans as complex as they are the same prescription would not apply to all.
Detach in a good way. Look at a situation from other PoVs. Is the frustration even warranted. A silly example, someone cuts you off in traffic. Some people go ballistic, but to what end? Shrug and move on. Think of it as don't let yourself bike-shed personal events. Focus on what matters.
if things aren't going your way, and you are ruminating and poisoning your blood fruitfullessly remembering the bad events, replace those thoughts with the acceptance that the events are there - stop agonizing uselessly, take the novelties as just a matter of fact. Get out of the thought, get out of the emotion - they can be replaced by a label, "Past. There. What is done is done. Next".
Then, if you can do something about it (to fix the situation), enter the constructive mood of the entrepreneur exploiting the useful fact of being alive to engineer reality. Otherwise, if you cannot do anything about it, bear the consequences but do not let the damage increase through an inadvisable behaviour of possibly letting events impact your mental, emotional states - that would be wasted energy, wasted health, wasted time.
It is really annoying how substack hides or blends the Continue reading link when authors ask for readers to convert into subscribers. At least clicking outside modal should be considered "continue reading". I find this as aggressive subscriber hunting.
I understand the desire for subscribers, but I just wish it was further down the page. They make it so early into the reading experience that it feels very aggressive.
I agree. The SF cut-throat vibe shines through the post. I did like the post though, most people don't seem to be able to make it that far. And I don't think their intent is to be judgmental. There's a lot of work to reintegrate into humanity after being deep in that culture. Accepting "failure" is definitely a first step. Not seeing the world in terms of a single-axis success vs failure might be the next one. And Vietnam sounds like a good choice for escapism, as long as you're not too surrounded by others who are there for the same reason.
What is defined as failure for one, is success for another. Failure detection is skewed by "the loudest voice" and "the strongest arm." Morals, ethics, scientific standards, and social hierarchy all fighting for a chance to define and redefine failure. What one person can happily do without question could be the kryptonite for another. Not to mention gender roles.
The weird part, at least for me, is that people are not consistent. What is a failure in one aspect is a success in another; it's not objective. There's almost always a spin. Probably autism a bit but, at least be consistent and honest.
If you start businesses, you will fail. Fact of life. Happened to me many times. You know what investors like to back? Second and third time founders - “serial entrepreneurs”. Backing a 20 year old college dropout with a few million bucks is a down payment on the future because they will inevitably fuck it up, but 10 years from now if they are still in the game and failed a couple times they will take your check and the odds of failure have gone down significantly.
With the market the way it is right now, many entrepreneurs (and their employees) reading are likely staring down the barrel of failure. Bite the bullet and move on because no one wants your zombie company with a too-high valuation that’s going to putter along for 2 more years and collapse anyway or get acquihired. Just restart with a clean cap table and a more cost efficient idea.