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It is actually amazing how much effort is seemingly expended on things like this.

I think it's pretty simple:

- there are a lot of people out there who love obsessing over software

- they want to obsess over software

- so they invent a purpose for obsessing over software

I love it, I'm here for it, and I think we should give people money for obsessing over software.

Just because it's simple on the surface does not mean that there's a lot that goes into it, or that the details don't matter. I feel like what you've written is a little reductionist to the hard work people put into designing frameworks for communications like this, and how much it can help to give voice and unify messaging in intra- and inter-institution communication. How do you keep two government agencies on the same page wrt to design language? or is it ok that one agency likes to produce communications in comic sans while the other uses sans and the third uses helvetica?

It's one of those 99% invisible things.



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