I found a Guardian article [1] which quotes one of the people involved:
"We started to think about how it would work with different typefaces, then started mood boards with different fonts and pictures – especially of old Swedish signs we'd seen from the 1940s and 50s," said Jesper Robinell, Söderhavet’s head of design.
I am interested in this part. Which signage system does it refer to? It does not immediately ring a bell for me.