You are on point I think - 10-15 years ago gamification became a generally fashionable thing to pursue to drive engagement, consumption and market shit. But most of it doesn’t really work because it’s not usually implemented very well. This is what we had initially with our medical training example - the developers just slapped some trophies and achievements and expected it to just work. Of course when we started user testing we found that people agreed with the general idea but didn’t really use it and found the clutter confusing. We’re still working on having gamification because we really do just want them to feel like it is a game, but it’s no easy feat to do it well. Thankfully with hard evidence from all the user testing we have the arguments to dial it back.