Thanks anigbrowl... your comment is very inspiring!
Re Biz model: priority one is getting enough of a user base so we have a ticket to the dance. After that there are several possibilities, some of which are implemented already, but not activated:
1. N free scan per month, in app purchase for more for some $. or $/year.
2. some non-obnoxious ads, esp for compliant companies that honor unsubscribe requests
3. PK is really about mailbox management: get what you want & only what you want -- and push as much as possible toward digital versions. eg: I love Costco. But i don't want receive their catalog & kill trees. I rather PK -- with my explicit permission/opt in -- sign me up to receive E-coupons or a digital version of the Cotsco Shopper. At the end of the month when I visit Costco I just grab my E-coupons or read their catalog on my iPad... In summary: we save Costco printing/delivery costs & provide them with an opt-in customer & charge Costco: win/win.
Ideally we'd like to push for #3 & keep the app free.
My first thoughts about monetization:
1) allow people to sign up for catalogs too. I know that sounds insane to you, but I think a lot of people woul like a place to go to get stuff from stores and categories they like. That's easily monetized with the vendors themselves as part of their customer acquisition cost.
2) Even if you just stuck to removing from lists, you're actually providing value to the the direct mailers. They have one less printing and postage item cost that would have either been useless or pissed someone off. That could be over a dollar per household saved with each mailing.
That's useful to know. We just bought a house and are in mid-move (some renovations still going on) and I have been fascinated to see how junk mail companies (ab)use prublic records to extend their reach. I look forward to trying the service.
Re Biz model: priority one is getting enough of a user base so we have a ticket to the dance. After that there are several possibilities, some of which are implemented already, but not activated:
1. N free scan per month, in app purchase for more for some $. or $/year. 2. some non-obnoxious ads, esp for compliant companies that honor unsubscribe requests 3. PK is really about mailbox management: get what you want & only what you want -- and push as much as possible toward digital versions. eg: I love Costco. But i don't want receive their catalog & kill trees. I rather PK -- with my explicit permission/opt in -- sign me up to receive E-coupons or a digital version of the Cotsco Shopper. At the end of the month when I visit Costco I just grab my E-coupons or read their catalog on my iPad... In summary: we save Costco printing/delivery costs & provide them with an opt-in customer & charge Costco: win/win.
Ideally we'd like to push for #3 & keep the app free.
Hope this helps!
s