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Hard agree. Anything important needs someone on each product team, either doing it as their full time job or just aware and caring about it if it's not enough to be a full time job.

Same goes for DevOps, QA, UX design, product design, accessiblity etc. If there is no direct instantaneous collaboration while the thing is being built then all that's happening is you're slowing down your product teams while their only course of action is to provide lip service to the thing you want because nobody on the team is actually incentivized to care on top of all of the other shit they need to get done.



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