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Or... And bear with me...

Don't pollute the frigging index with SEO garbage. Google didn't tell everyone to SEO. People didn't even start doing SEO.

Then some arsehole went and had a brainwave about "what if we sold people on tweaking their pages to try to get all our customers fighting each other to show up on the front for the front page"?

I still remember my first time overhearing some SEO guys pitching to somebody while eating lunch. Spat out my food when it dawned on me what I was hearing unfold and started to realize that guy was likely not the only doing that.

The librarian's assistant in me had to be held back that day.

Why? Why would you pollute the Index that way? Monsters... Convincing people poisoning the town well was a good idea...



> Google didn't tell everyone to SEO.

Google gave lots and lots of ad money to websites that did SEO, so they effectively did tell everyone to SEO - crippling their own search product in favor of their ad machine.




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