To be fair so was Atlassian. It just takes the CEO seeing the amount of money they'll make and save from pushing their customers to SaaS to change the direction for the company.
It's usually not a money thing, it's that the customers are usually unable to maintain the service internally resulting in extremely outdated, insecure, and poor performing versions of your product everywhere generating a lot of support issues and bad vibes around your product.
I think that's fair but on the flip side there's ways of handling on prem much better than Atlassian does. GitHub would be a good example of that. It's throwing the baby out with the bathwater.
