They might if other channels aren't saturated and things are still in flux. Kanye was unbanned yesterday. Do you think he's going to behave better or worse than before? If he behaves worse then that's another headline, another news cycle about whether he should be banned or not.

Right now the trend is advertisers getting more spooked because of unpredictability and Musk being unable to reassure them in calls he has been reported to have been on. I expect this trend to continue