They never nailed their ad product. And they have a Biblical cost centre in their Google cloud bill.
Would AWS be any better?
Snap uses AWS [1].
It was a tongue-in-cheek reference to their massive cloud bill. In a money-losing company with moderate growth, outsized infrastructure costs relative to revenue imply little moderation of the former in connection with the latter.
[1] https://www.sec.gov/ix?doc=/Archives/edgar/data/0001564408/0...
They never nailed their ad product. And they have a Biblical cost centre in their Google cloud bill.