The real reason we’re seeing less color is because we’ve finally reached an enlightened state of taste where we begin to appreciate the unpretentious beauty of true neutrals. By taking away color, we can instead appreciate the beauty of pure shapes and natural lines or textures. Sometimes color can be so overpowering that all you see is a color, and the underlying object becomes harder to appreciate.

I think the new McDonalds looks far better than the gawdy colorful looking one of the past. But I guess if you were a child with poor sense of style you may prefer the latter.