The central premise of this is that you only get distribution for your page's content if you pay for boosts. That might be true. I can't say. Nor can I say if that's an intentional product change.
It's fun (and popular) to dunk on Facebook (sorry, "Meta") with good cause but you should always be wary of any story that affirms your own biases.
I'm thinking specifically of Yelp's campaign against Google "stealing" their content. More than anything else, this is Yelp blame-shifting and pointing to the big bad Google while collecting a paycheck and doing absolutely nothing to improve your product for more than a decade.
You can have a long career blaming other people for your woes but that doesn't inherently make those claims true.
So does Meta require boosting to get the same distribution you previously got for free? Maybe. But it could also be that this site simply fell off.
I'm a social manager for a marketing agency. The article is right about boosts. When facebook made the switch, my clients saw a huge drop in views across the board. Boosting posts on Facebook is now essential for business pages to grow an audience, in a way that wasn't true back in the day.
You seem to be critical of the article while admitting that you don't really know enough to criticize it. It's a good instinct to check your biases, sure, but you shouldn't have a knee jerk reaction to dismiss something everytime it confirms a bias. Sometimes your bias is right.
It's fun (and popular) to dunk on Facebook (sorry, "Meta") with good cause but you should always be wary of any story that affirms your own biases.
I'm thinking specifically of Yelp's campaign against Google "stealing" their content. More than anything else, this is Yelp blame-shifting and pointing to the big bad Google while collecting a paycheck and doing absolutely nothing to improve your product for more than a decade.
You can have a long career blaming other people for your woes but that doesn't inherently make those claims true.
So does Meta require boosting to get the same distribution you previously got for free? Maybe. But it could also be that this site simply fell off.