Sure that's good advice for the young, entrepreneurial would be editor. It means there are niche markets out there. Some of them are big. Some of them are lucrative.
It's not a realistic suggestions for the doomed giants. The economist sells to people wiling to pay full price for a good read. That's closer to JK Rowling's business model then most newspapers.
The papers make (made) money largely on services that are no longer necessary (from them) or no longer need to be bundled. Those that are left are now more competitive. Much more. Top that off with the fact that online ads don't pay as well & probably never will. Their business model has been pulled from under them.
It's not a realistic suggestions for the doomed giants. The economist sells to people wiling to pay full price for a good read. That's closer to JK Rowling's business model then most newspapers.
The papers make (made) money largely on services that are no longer necessary (from them) or no longer need to be bundled. Those that are left are now more competitive. Much more. Top that off with the fact that online ads don't pay as well & probably never will. Their business model has been pulled from under them.