It is mentioned in the blog post that the basic reaction is for producing ethanol. Are you then upgrading this ethanol to other fuels like gasoline, kerosene, diesel with traditional processes (e.g. something MTG, MTO-like), and how much cost does that add?
A lot of EU countries also mandate E10 gasoline in a misguided effort to reduce GHG emissions. I'm not sure where they get all that ethanol from, but I'm sure it's a similar agribusiness scam as US corn ethanol.