Me and my co-founder want to set up a company before we launch our product but we are not sure what is the best way. We do not want to take any investor funding so we are leaning toward LLC.
What is the optimal way to structure the LLC so that we are protected and have equal ownership of the product?
One thing to think about: if you are co-owners, are you going to be co-CEOs too? If not, be very clear about what is a decision for the CEO and what is an owner decision. I've seen partnerships run aground on this exact issue.