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Hmm, you'd think then that they'd charge a higher price for younger, good looking people with the text "not DTF" in their profile then.

They're a) far more likely to find a partner and b) leave the platform when they do.

So higher "risk" of exiting the platform from Tinder's POV, so you'd want to get their money upfront, presumably?

Divorced men who are going to fat while balding, with 50/50 care of three kids and alimony to pay, aren't flying off the shelf.

So for Tinder, they're a low exit risk, and typically far more able and willing to pay for features that they think might aid them.

A 25 year old man in good shape, no kids, and starting out on a good career, is far less likely to _need_ the features Tinder charges for.



It’s not the exit risk, it’s ”how likely are you to be desperate”. And they have real-time data on it, they know how long the average user views your profile, how often you match, etc




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