The good news is that competition is much easier in the search market than in the cable TV market (since it's hard to run a new cable into everyone's house).
If comparatively tiny operations like DuckDuckGo or Brave can launch decent search engines, I think there's hope of reducing Google's dominant position in the market.
If comparatively tiny operations like DuckDuckGo or Brave can launch decent search engines, I think there's hope of reducing Google's dominant position in the market.