I always assumed AWS had the same model as the Amazon store, if they see something gaining in popularity on their platform (or off it), copy it and do it themselves.
It’s inevitable that things like Vercel, Netlify, Fly, and Render are copied by Amazon. It’s what they do, they want the full stack top to bottom fully integrated.
The thing they will never compete in though is developer UX, that’s where the smaller vendors (like those mentioned above) will always shine. AWS is now about 100x to big to have a good developer UX, there is just to much there.
The company that is really shaking things up is CloudFlare, they don’t seem to be afraid of playing with the business model to undercut AWS.
It’s inevitable that things like Vercel, Netlify, Fly, and Render are copied by Amazon. It’s what they do, they want the full stack top to bottom fully integrated.
The thing they will never compete in though is developer UX, that’s where the smaller vendors (like those mentioned above) will always shine. AWS is now about 100x to big to have a good developer UX, there is just to much there.
The company that is really shaking things up is CloudFlare, they don’t seem to be afraid of playing with the business model to undercut AWS.