In London, in the area around the London Eye, there is a tourist trap that offers a very poor 'haunted house' type of attraction, usually something having to do with zombies. As each iteration of this tourist trap gains a reputation for being total rubbish and gains one star reviews online, every few months the attraction rebrands to another name.
This doesn't sound quite right, what's one of the names?
The London Dungeon is near the Eye and has been around since the 70s, albeit in different forms and location. They moved closer to the Eye due to rail station construction in 2013, I believe? Down the street from the old London Dungeons location is the London Bridge Experience, which generally gets better reviews and doesn't appear to be owned by Merlin Entertainment. I'd avoid both, but neither appear to match your description.
Same thing happens with Chinese restaurants in the states. New name, new sign out front, but oddly enough same fixtures, same items on the menu, and same folks behind the counter.
At least at that place everyone is in on the scam. Facebook execs have to smile and say good idea to Mark, when all they want to do is tell him that is stupid
