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It’s all about context.

In the context of informal Internet chat, this is mild.

But as a business, in my own personal subjective opinion, it’s a real turn-off. I don’t ever EVER want companies to feign personality. At the moment it seems like this site exists purely because someone’s upset with Imgur. That’s a trrrible business model. I’m not about to rely on this existing in six months.

What I want is the most dead simple version of:

1. What it does

2. What’s in it for you

3. What’s in it for us

Everyone misses 3 but it’s imperative. Tell us why you’re here and how you plan on staying in business. If you don’t I’ll assume the worst.



1. It stores images.

2. I get money.

3. You get stored images.

I thought this was quite clear from the opening blurb, even.


Then go with that. With as few words as you need.


I did, the front page has exactly as many words as I needed.


Preach!


This is a good comment. #3 is important, as it can build trust if it seems genuine or plausible. If not, you have probably done a lot of damage to potential trust.


Stackoverflow only exists because someone was upset with expertsexchange. The business model seemed to work for them.




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