The blog post asserts that these standards should exist, lists some non-obvious things that will need to be developed by someone, and makes a case for their potential profitability, albeit a weak one I'll grant you.

I don't understand why you're taking such a negative attitude with the suggestion. Not every blog post on the world-wide web is written with the intention of outlining the solution to the described problem, unless that's really what you're taking issue with.