But that still requires plenty of costly changes. They will still have to amend the name in every country, every poster/sign, paper templates, stamps, cards. When you create yor company you still have to declare both the legal entity name "XYZ Ltd" and trade name "X".
It means that they have to send teams (outsource most likely) to every building, in every country, measure, create new models for each dimension, replace. Then, one month(?) later after the fun part is done, they will have to go back and redo everything.
Perhaps it won't cost them 100m, but it will cost them 50m. And then another 50m to change it back.
It means that they have to send teams (outsource most likely) to every building, in every country, measure, create new models for each dimension, replace. Then, one month(?) later after the fun part is done, they will have to go back and redo everything.
Perhaps it won't cost them 100m, but it will cost them 50m. And then another 50m to change it back.