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This article eerily parallels a conversation I was having just last night about Groupon and Square: Groupon's a bunch of bottom-dwelling parasites whereas Square has already done so much to make it easier to accept credit cards, and their products are poised to add more and more value for small businesses.

I remember the first time I walked into an Apple Store after the iPhone had been released. Apple employees were using Win CE based handhelds with Symbol barcode scanners. It struck me as odd — and as something that was going to change. And when Apple figured out how to do it for themselves, with the iPhones or later the iPod Touch or iPad, then someone, maybe Apple, maybe someone else, would figure out how to make something that seemed like science fiction — employees able to check you out while you stood there, without going to a cash register — into something that anyone could do. It might only be 90% as good, but it probably only cost 10% of what those specialized Symbol devices cost.

Square has become that thing. I would have thought Intuit would've gotten there first. PayPal might have gotten their first. Or VeriPhone. All of them should have gotten there first, but I think there were probably huge Innovator's Dilemma style cannibalization and ego issues at work.

In the end Square was the company. I think these guys, as the author does, are the good guys. They're earning their keep. The people who work there are entitled to be proud of themselves, because they are very much poised to do very well by doing good.



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