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gold is used in jewellery because it's valuable, not because it looks any prettier than other metals

I'm not so sure about that. Gold is used in jewelry because (a) it looks cooler than silver/tin/copper/etc.; and (b) because it is really rare.

So I'm proposing the chain is:

Looks good & rare -> Valuable

I think if you were missing either "looks good for jewelry" OR "rare", it wouldn't be valuable and it wouldn't work as a medium of exchange.

This is a historical perspective. These days you could also use:

Used in industrial applications & rare -> Valuable

but I doubt that would drive the value of it up to where my former hypothesis does, if it's right.



Gold is used in jewelry because: * It is malleable * It is resistant to corrosion/tarnish


The thing that makes it most unique WRT jewelry is that it's pretty.

It's easy to make jewelry out of wood, glass, and lots of other things.


Look at Platinum. More expensive than gold, largely commercial use (jewelry is about 25%).


Also comparatively harder to work than gold.




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