That's hardly surprising. Both social media and regular media are now part of the same competition to get more clicks. The whole model of online ad-driven content is rotten and creates the worst incentives.
It's not so simple: social media is how regular media get most of their clicks. Not that I'm a huge fan of social media companies, but the constant push by regular media companies for social media companies to promote "authoritative sources" (i.e. regular media) and the accompanying hit pieces make a lot more sense in this context. To me, these articles are being honest in their criticism when they call for less social media in general, not just more control of the existing social media. This is one of the latter.