They need to add other payment options then CreditCards to Google Checkout. Nobody uses CreditCards in Europe and it's kinda stupid that I can't even buy Apps on the Marketplace and have see if the vendor support direct purchase form their website via PayPal or something.
They're talking about debit cards - I know in the UK and Germany many people do not own credit cards, certainly in the young twenties sector in the UK debit cards are the norm.
What payment options would you suggest? Apple only accepts credit / debit cards too (well and gift cards which are also primarily purchased with credit cards).
Okay I realize I shouldn't have said 'Europe', because it seems to differ quite a bit from country to country. I myself are from Germany and while its relativly easy to get a credit card from your bank, only a small minority owns one. The plastic cards, that we get from our banks are called EC-cards (for "eletronic cash") and are completly different than credit cards. They are tied to your bank account, work just like debit cards, and you can pay at every store with them. At online shops you would usually just enter your bank account number and it's directly withdrawn. So the additional monthly fee of owning a credit card is not worth it for the majority of people.
On the other hand, even debit cards are usually called credit cards, at least in france (either that or "carte bleue" which is the french standard for these things).