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Congratulations on learning the hardest lesson, your next startup is now a lot more likely to succeed, so get to work!

A lot of comments criticizing what the author already knows, that the business plan was incomplete. I had the urge to do the same, but read to the very end and realized TJC clearly learned the most important lesson, and it's one I've learned myself, so I have no room to be critical.

BTW, I burned a lot more than $40k and 9 months in my own story, so maybe it helps to hear that other people have made the same mistake and gotten too convinced their idea is valuable without checking carefully enough -- without quite knowing how to check carefully. I know what it feels like to know that I'm doing the right thing, and then find out that it's not good enough.

Fun read, and an important lesson that many very bright people will still learn the hard way, even after reading a story like this. Thank you for sharing.



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