That's not what Spotify is doing. The choice is pay us cash or pay us with your attention by watching ads.
Why go to work, earn cash with your attention, and pay for Spotify when you can directly monetize your attention on-demand in real-time at the rate you consume? That's what advertising allows.
Why go to work, earn cash with your attention, and pay for Spotify when you can directly monetize your attention on-demand in real-time at the rate you consume? That's what advertising allows.